How User Friendly is Your Website?

What helps people, helps business. – Leo Burnett

A business website can be a valuable and effective marketing tool if it presents your sales content in a manner that helps the viewer find what they are seeking quickly and easily.

Why is this so important?

Individuals read far differently online than they do in print. According to web usability consultant and author Steve Krug, people spend very little time reading web pages, instead they scan them. This occurs for various reasons, all of which are addressed in Chapter 2 of his book Don’t Make Me Think – A Common Sense Approach to Web Usability.

I believe that if you don’t optimize your website experience for scanners, you’ll frustrate potential customers and lose sales.

Here is an example of a page that has been written and created with the needs of a typical website reader in mind. It is easy for the viewer to see the services offered and identify the benefits. Paragraphs are short and sub heads, emboldened type and bullet points make the text scannable. Clearly defined links (in standard link blue) make it obvious what’s clickable and offer easy access to additional information.

Take a fresh look at your web content with this perspective in mind. If needed, use some of the techniques outlined above to make your website a more user friendly marketing tool.

For assistance writing direct response and website copy that gets results, contact Ben Edwards today at 617-670-1888, ext 1.