Marketing with Postcards

Postcards have become a popular direct mail format for lead generation. They can be mailed less expensively than a letter in a first-class envelope and don’t require opening or unfolding. With the aid of strong copy and design, postcards can have instant impact.

We’ve written and designed postcards for a variety of clients and have used the same convenient printing source, Modern Postcard, with great success. You can use this source to save money and get your postcards printed quickly.

The Modern Postcard website gives you everything you need including:

• Products and pricing
• Postal regulations
• Mailing services
• List services

Our most recent postcard project was for C and G Engineering LLC, a firm founded by two former engineers from Polaroid. That particular postcard promoted their latest invention Sound Stripes, a digital recording device that adds high quality audio messages to any scrapbook or school yearbook. The postcard was 6” x 8.5” and printed 4/1 (full color on one side and black ink on the back) at Modern Postcard.

Our postcard copy and design has the same look and feel as the Sound Stripes website (another recent project) and drives prospects to that site to order the product by mail or locate a retail store close by that carries it. Sound Stripes is using this postcard for targeted direct marketing and also as a booth handout at regional and national trade shows for scrapbooking enthusiasts.