Integrating a Blog Into Your Business Marketing Strategy

“Business has two basic functions, marketing and innovation.” – Peter Drucker

Successful marketers are constantly educating themselves about the latest innovations in technology and communication and finding ways to integrate these breakthroughs into their businesses models. In marketing lingo, they become early adopters.

You fit this mold as a consumer if you couldn’t wait to get your hands on a DVD player or an iPod once they hit the market. If that sounds like you, we’ve definitely got something in common!

We live at an exciting time. Innovation is everywhere. Much of the terminology hasn’t made its way into the dictionary yet. Are you up on the latest?

• Blog – (short for web log) is a frequent, chronological publication of personal thoughts and web links.

• Podcasting – A web-based broadcast medium that delivers audio content to iPods and other portable media players on demand, so that it can be listened to at the user’s convenience.

• PowerShow – The web’s cost-effective answer to a traditional TV commercial. A multimedia presentation that utilizes music, audio and testimonials to sell a product or service with impact and emotion.

The focus of this post is blogs. To the visionary business marketer, blogs aren’t merely a diary of personal thoughts, they’re a convenient way to add fresh content to a business website that keeps readers/customers coming back. Blog templates enable you to update a web page via a browser without the need to launch an HTML editor. All the templates and extra features you’ll need are at your disposal and with blogger.com, it’s simple and free!

For business applications, I recommend writing your blog posts in a conversational style, and combining personal experiences with content and web links that offer real value to the reader. In addition to free reports and industry white papers, blog posts and links are an excellent way to expand your education-based marketing strategy.

Add blogging to your marketing tool kit today!