Achieve Dramatic Growth With Niche Marketing

One of the most difficult concepts for many business owners to grasp is niche marketing. This is the strategy of identifying a few narrowly-defined groups of ideal potential buyers and adjusting your marketing to address each group separately.

It’s difficult because many business owners mistakenly believe that everyone is a good prospect for them. Unless you sell an essential, every-day commodity like soap, your ideal target market is NOT everyone. Even within the soap category there are niche markets: designer soaps; facial soaps; bargain soaps, etc.

How do you identify your niches? First, look at your current customers. Who buys from you regularly? Who buys your most profitable items? Who do you like working with?

Next, attempt to classify your best customers demographically, geographically and psycho-graphically. Who are they? Where are they? What made them buy from you in the first place?

Next, analyze where they came from. Print ads? Broadcast ads? Internet? Referrals?

Next, create mini-marketing campaigns that speak directly to each niche group by addressing the important issues that each group has that your product or service solves.

Now, launch each campaign using the medium that worked the best to bring you those good customers and monitor the results. Test and tweak your campaigns. Adapt your success to other niche markets.

Most highly successful small businesses today have utilized the strategy outlined above to grow their businesses dramatically. They are meeting a need or solving a problem of a very specific type of business or consumer, and they are reaping the rewards.

What is preventing YOU from following in their footsteps?

To gain more knowledge about niche marketing and ways to position and grow your business faster and with less effort and expense, download our free report The Three Secrets of Intelligent Direct Marketing. It's also available in MP3 audio. For further assistance, contact marketing strategist Ben Edwards at 617-670-1888.